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About us

The story behind Fernmoor

Contemporary everyday apparel in quiet colours: outerwear, knitwear and essentials cut to be worn on repeat.

Knitted cardigans on a rail beside a vase of dried palm leaves

Our story

We believe a small wardrobe of good clothes beats a full one. Every piece in our collection is chosen to layer with the rest, in colours that work together and cloth that wears in well.

We work with makers who share that view: those who put lasting materials, careful construction and timeless cuts ahead of fleeting trends.

Shop the collection

What we stand for

  • Quality first

    Durable, well-made pieces we are proud to stand behind.

  • Thoughtful design

    Considered details that make everyday moments better.

  • Made to layer

    Pieces that work together, so a few good things go a long way.

Want to learn more?

Explore the collection or get in touch. We would love to hear from you.